Always capitalize proper nouns: Ole Miss, Rebels, Pavilion…
Don’t start sentences with numerals
Numbers one through nine are spelled out…10 and above, use numerals.
Spell out “percent” – 69 percent
Make sure to hyphenate compound modifiers: …”head coach Chris Malloy, with the help of his assistant coach Kyle Ellis, prepared the team for a much needed comeback.”
Don’t use “I” in a news story – these aren’t opinion columns
Sourcing: Make sure you’re covering your bases!
Show, don’t tell…Ex:
“Offering events that collaborate with Midtown Farmers Market, the Humane Society, local musicians, and much more – this mobile food option is taking the heart and soul of Oxford for a ride.”
CUTE…BUT BE CAREFUL TO WRITE YOUR REPORT, NOT THEIR PRESS RELEASE
What’s the difference between a press release and a news report?