***Note about your news feature due next Tuesday: Please post to MEDIUM and post a link to your story on your class WordPress blog. (Don’t email it to me).***
Student examples: SEND SILENCE PACKING
Send Silence Packing hosted a suicide awareness and memorial event at the University of Mississippi. The event was held on March 19, 2019 in the Grove. Hundreds of backpacks were placed in the Grove in remembrance of suicide victims. Photo by Rhylan Hillis.
Send Silence Packing day sign surrounded by hundreds of book bags in the Grove. (Establishing shot) Picture by: Erin Donaldson
People walk along the rows of backpacks, pausing for a moment to take in the depth of this event. Han Seungmin and Jongmin Ahn stop on the Walk of Champions path to look at backpacks.
Jasmine Williams, a Master Student of IMC, talks with Jaime Kulijowski, a UM Student Coordinator and Bianca Abney, the General Advisor of Suicide Prevention.
Active Minds executive board member Livie Ruhl reads the story of a young girl lost to suicide on a backpack. Photo credit: Morgan O’Neal
University of Mississippi students, Ashleigh Burns and Robert Washington, take time to read the testimonies of the victims on the backpacks. Photo by Marissa McCardell
Ole Miss freshman Liz Sprabery stopped to read a story of a suicide victim on her way to class. (Over the shoulder) Picture by: Erin Donaldson
Story about a victim that as taken too soon by suicide. Photo credits: Justin Butts.
Translating sequences to video:
Stories due Tuesday: PITCH SESSION
A ‘best practice’ for feature stories is to use a “dominant image” at the top of your story- this sets the tone, and draws the reader in. Check out the below examples:
Make sure your story has a dominant image – this will take some planning!
If you needed more persuading on the importance of incorporating visuals:
• Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.
• People remember visual information 6x better than the information they have read or heard.
• The click-through-rate (CTR) of a website is about 47 percent higher in sites containing images.
• Infographics grow 12 percent more traffic, and 200 percent more shares than posts without images.
• Content with relevant images gets 94 percent more views than content without relevant images.
• Tweets with images receive 18 percent more clicks and 150 percent more retweets than tweets without images.
• Facebook posts with images get over 3.2x more engagement than those without images.
What works: Facebook and local news
Great point made by Ryan here